4. Design Elements

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The last two images that I have used are from


and here for the diver.

In creating these texts, I wanted it to be visually appealing and informative. I wanted to have a constant visual design. In this, I kept the

I wanted to have a constant visual design. In this, I kept the colour pallet the same throughout each document. I also kept the font the same.

I also wanted to keep the spatial mode constant be keeping all but the title document the same size. I also tried to keep the pictures and font sizes a similar size.

I also used the linguistic mode in order to keep the language constant. I wrote at a level that anybody could understand what was going on not just people within my class.

I tried to use every design concept within my work. Elements are abundant in all of my squares, photos and words. To put emphasis on the important topics I used a slightly yellow surrounding shape. I also used contrast in the sizing of the titles, this would also use empathises. I also used organization as each slide has a title, a few images and an explanation. This  allows for an audience to determine that these are educational documents.

3. About the Parody.

My audience was that of farmers. I am not sure if all that I think I know about them is true but it may at least be part of a stereotype that I could play too.

  • They have a farm
  • They have farm hands (whose health they care about)
  • They’re out on the field for a good part of the day.
  • They work during the summer months
  • There can be animals on the farm
  • These animals can include horses
  • Might like country music (for real or as a joke)
  • They want to see their farm succeed.

My genre was a song.

  • Needs a tune
  • The syllables need to match up
  • There are many stereotypical country songs
  • Lyrics can be corny
  • Can be found online, on the radio, as an advertisement as well as other places.

To gear my song towards my audience I used the fact that farmers care about the farm and their workers. The song used its chorus, “save a farm, drink some water” in order to say that If there is no water, the farm will fail. I also made the song from a well known

I also made the song from a well-known song in the genre of country. Save a horse, ride a cowboy is a song that many Americans know and I am not sure how farmers are in other countries differ.

The selection process was rather difficult in choosing the song as I kept wanting to make jingles in the tune of children’s songs. But unless my audience had children who would listen to this, there was no guarantee that this song  would be heard. I am still assuming that farmers would have internet connection in order to listen to my song as it is a parody.

Save a Farm Drink More Water, a Save a Horse Ride a Cowboy Song Parody.

When I’m walkin to my farm

Sun out beating down upon me

And it grills and it kills like the fire

It wont stop blazin


And I take a look around

Farmhands sweating all around me

This farm, aint never gonna be the same!


Cause I saddle up my horse

And I ride into the city


I go straight to the store

Cause they sell

Those water bottles!


Goin up and down the hills

Saddle bags stuffed full of water

And my farmhands say


Save a farm, drink more water


And my farmhands say


Save a farm, drink more water

2. Musings of my Favourite Website: Pandora

picture source

Pandora is one of the leading sites for streaming music other than Spotify and many more. I use pandora (the free edition) just about every day. Music is a constant companion of mine whether I am walking to class, doing homework or even cleaning! The amazing thing about this website/app is that it is easily customizable.

In order to reach out to people, I feel that pandora has reached out to people who mostly live in the United States who demand free streaming. The sight has tried hard over the years to stay free to the public by incorporating adverts. in both radio and banner styles.

Again pandora is all about personalisation which points me to a more specific audience of what some call the millennials. I myself happen to be a millennial. One interesting thing about this generation is that they know when they are being advertised to so you have to make the product liked enough and the adverts. catered enough that people will willingly listen to them. With millennials being the largest generation since the baby boomers, there is high demand for the companies and the companys are willing to deliver.

Millenials are the main target however pandora is also targeting anybody with desire to listen to music and anybody who has a smart device (TV, computer, etc). I have talked with many older people during my retail job and parents like to use this service on road trips and with their family because they could create multipul customizable playlists that could be played depending on who was around them.

Pandora is here to provide portable and affordable music that is customizable to each individual person. Pandora also lets its users explore new music using several algorithms that will tailor each song to the likes of said user. This is seen through the different suggested playlists and the songs that are of different artists on the stations created.

People can be seen using this website everywhere. They can be seen walking with headphones, at a party rocking out or even in their car. This website is fairly universal, you just wouldn’t want to be blasting the music in a public space, not everybody has the same music tastes that you do.

Pandora advertisements use that same calming blue theme of their websites and can be found as banners and billboards. They are also known for radio marketing. This kind of advertising is known for getting to the already tech savvy (all the web banners) and a person on the move (public advertising).

Another advertising method used is using others stories in order to further credibility of their site. If I were to hear someone’s story of how a website that promised individuality and customizability fell short by pushing the top 50 onto their users, I would most likely think that that websight is not worth any of my time. However, with this short video there is so much said without the participants even saying the word. This short advert. shows you why Pandora is a great choice.

Throughout the years, pandora has kept with their colour theme and basic layout letting them keep their creditibility. the only thing that has changed is the sharper lines and the slight adition of graphic design bubbles floating in the background. through advertising and consinstancy of the services provided, there is a sence of customer loyalty and creditibility that only by doing somthing drastic will shake.

Pandora is a websight and an app that streams all sorts of music to the general populace. It is similar to pandora and google play due to its streaming factor which makes many want to look up the pros and cons before dedicating their music lives to one plat form. However it is unique in that it takes music discovery and exploration to a whole new level with out even leaving the relms of your music taste.

1. Introduction to Myself and the Blog!

Hello, my name is Kelly-anne Cubley (like a bear cub that is cuddly)! I am a second-year student attending Washington State University which has been amazing so far. The end result that I am hoping to achieve is a double major in DTC (Digital Technology and culture) and STRATCOM (strategic communication or advertising) as well as a minor in music performance. With these, I hope to bring a greater representation of minority groups (sexuality, gender and any other group) through awareness and examples within modern media.

To convey or communicate a message(s) through multiple different means of media to an audience. This is what I take multimedia authoring to mean. I believe that it uses creativity in order to manipulate the flow of communication towards your audience. Even as a small child you become a master of creating multimedia, you would point and make a noise and depending on how you did those actions, there would be different meanings. I like to think myself proficient at these everyday authorings however when you look at the multimedia devices such as the adobe cloud used within the professional world I am lacking quite a bit.

I am taking this course in order to learn how to manipulate my messages and mediums to make a more effective rhetoric. In English 101 there was a lot of talk on how rhetoric would affect how the students learn. This will help in my future goal in life when it comes to communicating with the mass audience.

Hemmingway rewritten is the design I chose for my blog. It uses sharp designs and large images to show off not only your blog posts but also your projects that I believe will be worked on throughout this class time. This theme will make it easy for my professor and classmates to navigate due to its compatibility with all devices. This is important as those are within our class are rather tech savvy. This is a simple blog perfect for not worrying about formatting errors.